This month, as I work with a lot of really dynamic companies that have interesting challenges, it feels a bit like the annual college basketball tournament – crazy, exciting, with some of ups and downs. Three client projects this month are about making talent decisions using talent analytics; the work is evaluating the talent, identify [...]
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Make it unique and sell the difference
Have you identified what makes your business unique? The marketplace is crowded with lots of companies who have similar products and services. Potential customers have lots of choices, are easily confused by your messaging, and are willing to invest very little time doing work to figure out what you are offering. Most first time visitors [...]
Intepreting Email Opens and Clicks
Email marketing is an essential tool used by professional marketers today; many marketers are moving up to marketing automation systems that include email marketing, Web site tracking, automatic lead nurturing, and more. All vendors in this space offer helpful campaign summary reports that show delivery and bounce rates, email open percentages, click through rates, etc. [...]
Hiring the Perfect Candidate
We’ve all made hiring mistakes…
Tracking in Marketing Automation Systems
Many people are mis-informed or confused about how email open tracking works in email marketing and marketing automation systems. The purpose of this post is to explain how tracking works and what approach to use to get the best results. How email open tracking works. When an HTML email is sent, the email system inserts [...]
Is Marketing Automation going Mainstream in 2009?
51% of companies who don’t have a lead nurturing strategy will be adding one in 2009
CRM failing? Marketing Automation to the Rescue!
Marketing Automation can add the strong value proposition that salespeople need to fully adopt and use CRM
Building a High Performing Sales Team- Part One
Sales hiring results can be improved by assessing a sales candidate’s behavior.
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